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Embarking on a fresh professional challenge, the former England youth boss has left her position leading the Young Lionesses national team to take over as head coach for NWSL expansion side Bay FC.

Transition Stateside

Her appointment follows the departure of Albertin Montoya, who guided the San Jose-based club during its inaugural two seasons in the premier American league. Montoya announced in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has helped shape me both on and off the pitch. This feels like the right moment to challenge myself in a fresh challenge.”

Coaching Pedigree

During her tenure in 2023, Coates guided the England U23s through matches including a narrow win over Norway in the continental competition and a 4-2 friendly defeat to the United States. Making the move alongside her to America is her England assistant, Gemma Davies, a former Aston Villa manager in the WSL.

The club's chief executive, a one-time Football Association technical lead, highlighted Coates's qualifications: “Emma is not only an outstanding tactician, but she also has a demonstrated history of nurturing talent to thrive domestically and internationally.”

“Coates excels at leading of squads and building ethos and has the strategic outlook we were looking for,” added Cossington.

The Task Ahead

Bay FC experienced a rollercoaster start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its inaugural campaign before slipping to a near-bottom placement in 2025.

The new FA women’s technical director, Gavin Step, bid farewell to the departing duo: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their venture abroad. Emma, with Gemma, has played a crucial part in bolstering the progression route between the WU23s and the senior squad.”

“Their work has directly impacted the development of many young players who have earned call-ups to senior Lionesses,” he finished.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates presided over the promotion of several players to the England senior side, including playmaker Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for their replacements is now underway, with the aim to continue the progress of the youth national team in the future.